Website Promotion
5 Ways to Improve Your Business Website
Jan 31st
Is your business website serving your business’s purpose, or hurting it? If you don’t know for sure that it is promoting your business’s interests, these five suggestions will help you fine-tune your site and make it work more effectively for you.
1. Use a clean, attractive, modern design. Web design has changed a lot in the last few years. If your site looks as if it has not been updated since 1999, visitors may not take you seriously. On the other hand, if your site is cluttered and full of unnecessary bells and whistles, your visitors may not be able to find what they’re looking for. A clean, professional look will lend your site credibility and make it easy to use. Website development has advanced in recent years and you can have a beautiful site quite affordably.
2. Provide clear navigation. Most people come to your website looking for something. Use clear labels for your navigation links. Cute names may seem like fun, but if people don’t understand them, they can’t use them. Include links to the major sections of your site on every page, at the top or side. Consider adding a second navigation bar, with additional links, to the bottom of your page.
3. Tell visitors who you are and what you do. A few years ago, splash pages were popular. Visitors first saw a large image and then clicked through to visit the site. Now, people expect information when they hit your site. Your home page should say who you are and what you do. Remember, though, that people enter your site through other pages, as well. Fill each page with information relevant to its title.
4. Provide contact information, preferably at the bottom of every page of your site. The largest percentage of your visitors will not actually contact you, though some will. The main reason for providing full contact information is credibility. Visitors will trust you more if they know they can contact you.
5. Tell visitors what you want them to do. If you want visitors to sign up for your email list, say so. Put the signup box in plain sight. Give only one action option for page. If you want them to buy something, put that on a different page. Make your call to action very clear.
These five suggestions will make your business website much more effective. If you’re in the Chicago area, many Chicago web designers can help you to build a great website.
Divert the Perfect People to Your Website!
Jan 4th
Proper people should be made to visit or diverted to your blog and not simply a lot of useless people. I can advice you that traffic does not necessarily matters much in the field of Internet Marketing but getting hold of the perfect people to your website or blog does matter a big deal.
It is not an impossible proposition for you to have thousands of visitors paying visits toyour website but what remains the most important thing is the purpose of their visit if they are not there for order then what do you get from them? What could the issue actually be? Perfect question to ask. The major issue is that they are actually not the persons who are supposed to pay a visit to your website. Its just because of your wrong marketing strategy they are making visits to your blog. You might be disbursing a product that predominantly deals with earning money online and your website is being publicised under a business niche which has totally nothing to deal with your website. The visitors under that particular niche will most likely to make visits to your site and you might ponder that you’ve actually generated a lot of traffic but remember its not going to be of any use.
It is of course a meaningless thing to have thousands of visitors each month and surprisingly for you none of them is prepared to order the product from you. Thereby why wasting such sum of money in getting only traffic and yet have nothing substantial against it. So, its not only the visitors but also their essence of visiting your website that matters the most.
I opine that the perfect combination is low number and a higher conversion rate. If you are able to convert 500 out of 1000 visitors into buyers then without a doubt you are on the right track.